Although technically new, Google Analytics 4 has been around for a while. It was first implemented two years ago in response to concerns about user privacy and difficulties in handling increasingly complex customer journeys. But it's something new for many marketers. So, when Universal Analytics...

After setting the bar for how to evaluate a website's success and user engagement for nearly a decade, Google Analytics is about to undergo its most significant transformation to date. Now, if you've been using the Google Analytics platform for a while, you probably already know that it's about...