Apple Search Ads, what is it and how to start using itDec 30, 2022
What is Apple Search Ads?
Apple Search Ads is a pay-per-click advertising platform that lets app developers and app marketers promote their iOS apps on the App Store. With Apple Search Ads, you can bid on specific keywords that people might search for when looking for an app on the App Store. When a user searches for one of your targeted keywords, your ad may show up at the top of the search results. This helps make your app more visible and gets more people to download it.
How to start using it?
To use Apple Search Ads, you'll need to create a campaign and sign up for an Apple Search Ads account. You'll need to give details about your app, like the name of the app, the name of the developer, and a link to your app on the App Store. You'll also need to choose the keywords you want to use and decide how much you want to spend on the campaign. You'll be charged every time someone clicks on your ad, so it's important to carefully manage your budget to make sure you're getting the most for your money.
Once your campaign is set up, you can use the Apple Search Ads dashboard to see how it is going. This will tell you how well your ad is doing, including how many people see it, click on it, and download it. You can use this information to improve the way your campaign works over time and make it work better.
How to optimize an apple search ads campaign?
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