Back to Blog

Metaverse: A Big Change for Sports Fans

metaverse Oct 22, 2022

The sports industry is constantly evolving as much as the technology around it. New technologies like the metaverse are very important to the future of sports and how they will change the industry in the years to come.

When the COVID-19 pandemic started, it had a big effect on the sports industry and how people felt about sports. Due to the restrictions imposed during the pandemic season, sporting events were suspended as health protocols were observed.

As time progressed, vaccines were developed and restrictions eased up, so sporting events around the world slowly continued. The 2020 Summer Olympics, which were originally scheduled from July 4 to August 29, 2020, were postponed and later held from July 23 to August 8, 2021.

Most of the sporting events of the 2020 Summer Olympics are not open to public viewing. Through this, spectators were able to watch the events virtually from a live video stream or through TV sports channels.

The emergence of the metaverse expanded the many possibilities for experiencing a sporting event in a virtual space. Metaverse creates new perspectives as to how sports can be enjoyed in virtual reality. It can be used to build virtual stadiums in which fans can watch games and interact with one another. It can also be used to build a virtual training ground for players to hone their skills. Furthermore, the metaverse can be used to create virtual worlds in which fans can explore and learn more about their favorite teams and players.

Here are some of the ways the metaverse is changing how sports will be played in the future:


Better Viewing Experience

The metaverse allows the viewers to have a better experience of the game through a virtual reality environment and be immersed in the experience of the sporting event as much as being in the venue itself. This new technology would break down geographical and physical barriers to provide a better experience before, during, and after games.

Participants in the “Metaverse Sports Arena”, for example, could take photos with sports stars and chat with them in real-time, or they could visit a virtual bar to interact with other fans.

During matches, the audience can get a bird's-eye view of the entire game or zoom into any perspective they want, allowing them to dive deeper into the event in more detail.

Fans could also enter the virtual arena or stadium and run alongside players using multi-view camera technology. They would be able to be on the playing field perspective, watch from various viewing points, or simply sit with their friends virtually who may be thousands of miles away in the physical world.


Increased Fan Participation

The metaverse will increase sports fans’ engagement for a better sporting event experience.  Fans used to watch a game on television and then discuss it with their friends afterward. The metaverse, on the other hand, will allow fans to interact with one another in real time without being physically in the same space.

During a game, fans will be able to chat with one another and share their thoughts on the game. In addition, fans will be able to create their own virtual avatars and explore the stadium via the metaverse. As a result, the metaverse will boost fan participation and make the sports experience more interactive.


Create New Revenue Platforms

Sports in the metaverse world would offer numerous monetization opportunities, including the action itself as well as other elements related to the overall fan experience.

Sports fans could buy a seat in a virtual VIP box, which would not have the usual availability and capacity constraints found in the physical world, and they would also be able to browse virtual stores for physical and digital offerings. Aside from leisure and sports equipment, one-of-a-kind souvenirs such as game kits and apparel could be sold to generate new revenue platforms.


Final Thoughts

Metaverse paved a new way for how sports are to be enjoyed and experienced. With the many possibilities that the metaverse can offer, a more immersed sports fan experience will be at hand without having to queue for tickets and physically watch the game from a fixed-point perspective. This allows sports fans to better understand various sporting events, how they're played, and how they are won.

From a player’s perspective, this also allows them to study their game even better and to look at many ways that they can improve their skills.

The metaverse is already having a significant impact on the sports industry, and it will continue to evolve in the future. The ability of the metaverse to provide an improved viewing experience, increase fan participation, and create new revenue platforms allows this emerging technology to revolutionize the sports industry.

Weekly "dose of value" delivered to your inbox!

The latest updates, tips and tools to help you grow "Digitally" sent to your inbox weekly.



We hate SPAM. We will never sell your information, for any reason.